Groundswell

Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422161986
Size: 77.32 MB
Format: PDF, Docs
View: 2942
Download Read Online
Description of the phenomenon groundswell, a social trend in which people use technologies to get things they need from each other instead of from companies, and how to turn the force of customers connecting to the advantage of companies.

Empowered

Author: Josh Bernoff
Publisher: Harvard Business Press
ISBN: 1422162338
Size: 73.37 MB
Format: PDF, ePub, Mobi
View: 316
Download Read Online
At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers.

Open Leadership

Author: Charlene Li
Publisher: John Wiley & Sons
ISBN: 9780470636695
Size: 18.97 MB
Format: PDF, Docs
View: 1143
Download Read Online
Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and ...

Social Media

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1442265256
Size: 76.42 MB
Format: PDF, Kindle
View: 3854
Download Read Online
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Groundswell

Author: Katie Lee
Publisher: Simon and Schuster
ISBN: 9781439183694
Size: 77.76 MB
Format: PDF, ePub, Mobi
View: 5077
Download Read Online
EAT, SURF, LOVE. A butterfly flaps its wings in New York City . . . and a groundswell forms in Mexico. . . . Sometimes the biggest ripples come from the smallest events.

Can T Buy Me Like

Author: Bob Garfield
Publisher: Penguin
ISBN: 1101595337
Size: 60.15 MB
Format: PDF
View: 4753
Download Read Online
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass ...

Beyond The Babble

Author: Bob Matha
Publisher: John Wiley & Sons
ISBN: 0470200480
Size: 71.96 MB
Format: PDF, ePub, Docs
View: 2126
Download Read Online
Praise for Beyond the Babble "Beyond the Babble is a significant contribution to the practice of employee communications ?very pragmatic and useful in crafting a communication program that really works."? —Harlan Teller, chief knowledge ...

The Social Organization

Author: Anthony J. Bradley
Publisher: Harvard Business Press
ISBN: 142214237X
Size: 46.76 MB
Format: PDF, ePub
View: 5134
Download Read Online
The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.