The Medium Is The Massage

Author: Marshall McLuhan
Publisher: Gingko PressInc
ISBN: 9781584234418
Size: 24.72 MB
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With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day.

Marshall Mcluhan

Author: Philip Marchand
Publisher: MIT Press
ISBN: 9780262631860
Size: 17.29 MB
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Communications thinker, Marshall McLuhan, has given us the phrases "the medium is the message" and "global village". The book explains the relevance to late-1990s society of a man who reached the height of his fame in the 1960s.

Culture Is Our Business

Author: Marshall McLuhan
Publisher: Wipf and Stock Publishers
ISBN: 1625648286
Size: 49.23 MB
Format: PDF
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In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception ...

Understanding Me

Author: Herbert Marshall Mcluhan
Publisher: McClelland & Stewart
ISBN: 155199416X
Size: 26.75 MB
Format: PDF, Kindle
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They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said.

Media Research

Author: Marshall McLuhan
Publisher: Routledge
ISBN: 1134393210
Size: 71.50 MB
Format: PDF, Mobi
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Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada.

The Internet Biographies

Publisher: ABC-CLIO
ISBN: 1851096590
Size: 67.29 MB
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Societies have always been shaped more by the nature of the media by which
men communicate than by the content of the communication. —McLuhan in The
Medium Is the Massage, 1967 We now live in a global village . . . particularly
once his next book, Understanding Media: The Extensions of Man (1964), was
published. Understanding Media began where The Gutenberg Galaxy left off. In it
, McLuhan applied his understanding of the societal shifts caused by the advent
of print ...