Trademark Valuation

Author: Gordon V. Smith
Publisher: John Wiley & Sons
ISBN: 111828318X
Size: 65.14 MB
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The scope and depth of their analysis will make this book the gold standard for trademark valuation for years to come.

Strategic Brand Management

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478440570
Size: 63.31 MB
Format: PDF
View: 6162
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In this book, you will learn topics such as Brand Resonance and the Brand Value Chain, Choosing Brand Elements to Build Brand Equity, Designing Marketing Programs to Build Brand Equity, and Integrating Marketing Communications to Build ...

Intellectual Property In The Global Marketplace Valuation Protection Exploitation And Electronic Commerce

Author: Melvin Simensky
Publisher: Wiley
ISBN: 9780471351085
Size: 51.72 MB
Format: PDF, ePub, Docs
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Because the brand valuation is now a solid fact, Mr. Smith is compelled to reply to
these issues. He may appeal over your head to the powers that be, saying that
you, as trademark/brand manager, are hurting his bottom line by not letting him
compete effectively. With brand valuation as an accomplished fact, you can go to
the powers that be and make the point about asset stripping. Should they decide
asset stripping is their desire, at least the decision will be made with adequate ...

Marketing And Research Today

Size: 47.93 MB
Format: PDF, ePub
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Strategy development Companies are now beginning to apply brand evaluation
techniques in order to understand and manage their brands better. Brand
evaluation involves a detailed examination of a brand from a marketing, financial
and legal perspective. Interbrand's brand valuation model (so generously
described in his paper by Lynn Lin) provides an ideal tool for strategy
development, either on a portfolio or a brand-by-brand basis. Conclusions The '
brands on the balance ...


Author: John M. Murphy
Publisher: Springer
ISBN: 1349126284
Size: 56.30 MB
Format: PDF, Docs
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It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

Brands Trademarks And Advertising

Author: Rodney D. Ryder
ISBN: 9788180380273
Size: 28.71 MB
Format: PDF
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40. Michael, A Practical Guide to Trade Mark Law, second edn, Sweet & Maxwell,
London, 1996. 4 1 . Murphy, Branding: A Key Marketing Tool, Macmillan, London,
1987. 42. Nilson, Value Added Marketing, McGizw Hill, Maidenhead, 1992. " 43.
Nozick, Anarchy, State and Utopia, Basil Blackwell, Oxford, 1974. 44. Packard,
The Hidden Persuaders, Puffin, London, 1960. 45. Philip Kotler, Marketing
Management-Analysis, Planning, Implementation and Control, eighth edn,
Prentice Hall, ...

The International Brand Valuation Manual

Author: Gabriela Salinas
Publisher: John Wiley & Sons Incorporated
Size: 55.45 MB
Format: PDF, ePub
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We must answer the question: What is the purpose of the valuation} And we must
distinguish between technical valuations (for accounting and transactional
purposes) and brand management valuations. The determination of the objective
of the brand valuation exercise is closely related to the second key step in the
process, given by answering the question: What exactly are we valuing! We must
determine if we want to value the trademark or the entire branded business. The
fuzzy ...


Author: Benjamin N. Cardozo School of Law
Size: 61.24 MB
Format: PDF, ePub, Docs
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A comprehensive critique of genericism and genericide must recognize that
trademarks are powerful tools in a company's economic arsenal.15 Indeed, much
of a company's value and potential for long-term growth can be traced to its brand
... MANAGEMENT: THE ROLE of Technology-Brands in the Appropriation of
Technological Innovation (2004) (presenting a theory of how brand-equity and
technology assets interact to allow companies to extract value from initial
technological ...

Intellectual Property

Author: Russell L. Parr
Publisher: John Wiley & Sons
ISBN: 1118928431
Size: 11.25 MB
Format: PDF, Docs
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Intellectual Property, Valuation, Exploration, and Infringement Damages clarifies the legal, financial, and investment issues to give you a deeper understanding of how best to handle these valuable assets.