Trademark Valuation

Author: Gordon V. Smith
Publisher: John Wiley & Sons
ISBN: 111828318X
Size: 58.12 MB
Format: PDF, Kindle
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The scope and depth of their analysis will make this book the gold standard for trademark valuation for years to come.

The International Brand Valuation Manual

Author: Gabriela Salinas
Publisher: John Wiley & Sons
ISBN: 0470685506
Size: 26.99 MB
Format: PDF, Kindle
View: 4770
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I am delighted to have such a precise and detailed review written by Gabriela Salinas" Tim Ambler, Senior Fellow, Marketing Department, London Business School "This book of Gabriela Salinas is, undoubtedly, the best book on brand valuation.

Patent Valuation

Author: William J. Murphy
Publisher: John Wiley & Sons
ISBN: 1118027345
Size: 74.95 MB
Format: PDF, ePub, Docs
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I highly recommend Patent Valuation as a reference for those IP professionals who want to leverage greater value from their IP assets." —David Koris, General Counsel, Head of Intellectual Property, Shell International BV, The Hague, ...

Intellectual Property

Author: Russell L. Parr
Publisher: John Wiley & Sons
ISBN: 0471724335
Size: 43.66 MB
Format: PDF, Kindle
View: 2076
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This book is designed to simplify the process of attaching a dollar amount to intangible assets, be it for licensing, mergers and acquisitions, loan collateral, or investment purposes.

Strategic Brand Management

Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN: 1936572346
Size: 24.25 MB
Format: PDF
View: 1653
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This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value.

Strategic Brand Management

Author: Jean-Noël Kapferer
Publisher: Simon and Schuster
ISBN: 0029170451
Size: 24.73 MB
Format: PDF, Kindle
View: 7646
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--Design magazine. In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date.

Managing Brand Equity

Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 9781439188385
Size: 13.36 MB
Format: PDF, Kindle
View: 4006
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Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting ...

Strategic Brand Management

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1478440570
Size: 30.41 MB
Format: PDF, ePub, Docs
View: 6749
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In this book, you will learn topics such as Brand Resonance and the Brand Value Chain, Choosing Brand Elements to Build Brand Equity, Designing Marketing Programs to Build Brand Equity, and Integrating Marketing Communications to Build ...

Blue Ocean Strategy Expanded Edition

Author: W. Chan Kim
Publisher: Harvard Business Review Press
ISBN: 1625274491
Size: 46.86 MB
Format: PDF, Docs
View: 5022
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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Intellectual Property

Author: Russell L. Parr
Publisher: John Wiley & Sons
ISBN: 1119339766
Size: 57.81 MB
Format: PDF
View: 7540
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This book provides an authoritative reference for exploiting this property to its fullest extent, and quantifying its actual economic value.