Unmarketing

Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1119335000
Size: 54.52 MB
Format: PDF, ePub, Mobi
View: 4604
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Revised edition of the author's UnMarketing, c2012.

Unselling

Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1118943007
Size: 31.27 MB
Format: PDF
View: 5213
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UnSelling is about seeing the bigger sales picture. From the top-selling authors of UnMarketing, this new book turns traditional wisdom on its head.

Unbranding

Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1119417015
Size: 19.10 MB
Format: PDF
View: 1742
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"This book is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny ...

Unmarketing

Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1118288416
Size: 78.27 MB
Format: PDF, ePub, Docs
View: 3496
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If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing.

Qr Codes Kill Kittens

Author: Scott Stratten
Publisher: John Wiley & Sons
ISBN: 1118786874
Size: 43.42 MB
Format: PDF, Docs
View: 1804
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Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

No Bullshit Social Media

Author: Jason Falls
Publisher: Que Publishing
ISBN: 0132748908
Size: 46.75 MB
Format: PDF, ePub, Mobi
View: 1793
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Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.

The Outward Mindset

Author: , The Arbinger Institute
Publisher: Berrett-Koehler Publishers
ISBN: 1626567166
Size: 44.70 MB
Format: PDF, ePub, Docs
View: 5941
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Presenting compelling true stories to illustrate the gaps that individuals and organizations typically experience between their actual inward mindsets and their needed outward mindsets, this book provides simple yet profound guidance and ...

Content Rules

Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 9780470948729
Size: 30.23 MB
Format: PDF, ePub, Docs
View: 1910
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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.

The Freak Factor

Author: David Rendall
Publisher: Advantage Media Group
ISBN: 1599326698
Size: 43.30 MB
Format: PDF, Kindle
View: 3545
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In The Freak Factor, David argues that what makes you weird also makes you exceptional and what makes you weak also makes you strong.